Middle East Case Studies

The CASE Association (1 ) Ascom Marketing and Publishing : Entrepreneurship in the marriage Arab EmiratesDiscussion QuestionsResearch the line environment of the Arab Gulf and the UAE . Using your research and the upgrade provided in the case , describe the stemma context at heart which Ascom operatesASCOM Marketing was launched by Vijay in 1991 . In galore(postnominal) of the countries in the Arab (Persian ) Gulf region , UAE Law required that a subject matter citizen must own at least(prenominal) 51 of the business concern . Hence Ascom was registered as a confine liability corporation with 100 legal ownership in the hands of an emirate field of study who was willing to sponsor Vijay and his family . The interior(a) sponsor was responsible for whole the financial and legal obligations of the business and as well own the assets of Ascom . Vijay owned the responsibilities of the businessThe service provided by the ASCOM include design and do of incorporate news letter and community shopping guides , conceive designs and cite corporate individualism programs , trade show exhibits , packages signs , booklets , annual reports and scrape radio and T .V . Advertising Ascom had a emancipation lone(prenominal) in PR and selling communications . As there were government restrictions on media licenses the smart set found it impossible to descend to a license to spread abroad pickups . Vijay launched the first issue of Asians foreign (AA ) in 1993 . AA was characterized as a quality lifestyle mag which tar layed the professionals and business segment of Asians in the Middle tocopherol . The takings was registered in USA with ASCOM merchandising as the marketing delegate in the Middle East . This way Vijay protected non only the central assets of the business , the magazine , but al so allowed ASCOM to remain in compliance wit! h its license . Vijay enjoyed the inventive digress of the business and to spend time direction on AA content and presentation and the idea stages of client projectsThe union employed 6 employees in sales , accounting , production and in composition and editing .

Vijay introduced a five solar day work hebdomad and did non mind flexibility in works hours as long as his staff was responsible nigh of his employees were compensable salary and compensation packages were typically as positivistic by UAE labor Law . By 1996 the magazine revenue enhancement comprised 40 of the company revenue with a balance pinch ed for the most part from other print media servicesWhat kind of person is Vijay ? What were his reasons for starting Ascom ? Vijay was a hard working and considerate a Cando person . He exhibited many of the characteristics associated with marketing stereotype , creative positive , weighty and high energy . He had a passion for media business , creativity and innovations . He tended to be action oriented and not prone to attending a percentage of details when reviewing ideas relying heavily on intuition and hard work to make things take chances . Vijay was good at Networking and received invitations to spill and provide develop on various business s for companies and organizations in DubaiHe was dissatisfy with the nine to five routine . He also felt up that working for someone...If you want to get a full essay, identify it on our website: OrderCustomPaper.com

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