Ryanair Swot Analysis

Introduction The Ryan family with a sh be capital of just £1, and a cater of 25 set up their own airline, Ryanair, in 1985. The airlines initial route was then launched in July of that year, operating mundane from Waterford in the southeast of Ireland to London Gatwick on a 15-seater Bandeirante aircraft. From those down in the mouth beginnings Ryanair has swelled into one of Europes leading Budget airlines currently employing a group of 2,700 people to fly approximately 35million passengers per year on 301 first base f be routes across 21 European countries. By analysing the competitive forces at work in the flight path industry and analysing Ryanairs strengths, weaknesses, opportunities and threats this report seeks to shine up the current schema employed by Ryanair and its future sustainability. Five Forces abridgment depth psychology of the Low - Cost Airline Industry Bargaining book binding executive of Suppliers -Boeing are RAs main suppliers -Only 2 possib le suppliers of planes - Boeing and Airbus -Switching cost from one supplier to the other is high because all mechanics and pilots would commence to be retrained. -Price of aviation fuel is directly related to to the cost of rock oil (Ryanair controls these through hedging). -Regional Airports have diminished dicker power as they are heavily subordinate on one airline -Bigger airports, where Ryanairs competitors operate, have greater bargaining power. -Ryanairs policy is to try and avoid these airports. Bargaining Power of Customers -Customers are price sensitive -Switching to another airline is relatively gratis(p) and is not related to high costs(Internet-all airlines are online) -Customers know or so the cost of supplying the service -No loyalty wise Entrants Some barriers to entry: -High capital investment, -Restricted slot accessibility makes it more difficult to find suitable airports. -Immediate price warfare if progress on existing LCC route. -Need for low cos t base -Flight Authorisations terror of Su! bstitutes -No... If you extremity to get a full essay, order it on our website: OrderCustomPaper.com

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