Nokia marketing analysis Essay Example | Topics and Well Written Essays - 2000 words

Nokia merchandise analysis - Essay ExampleThis Finnish telecommunication giant has developed expertise in transmission system manufacturing. They are the largest selling wide awake phone company across the globe (Younis, 2009). In modern era telecommunication indus chastise has created a lot of interest among people. People use mobile for daily communication purpose. This report will try to throw light on different marketing models used by Nokia to sustain in market. These marketing models include PESTLE (considering political, economical, social, technological, legal, environmental condition of a particular country), Porters Five Forces of Competition and SWOT (strength, weakness, hazard and threats) for Nokia.PESTLE Analysis for NokiaNokia has emerged as international telecommunication company in last 50 years. They carry to focus on macro environment of a particular country to expand their business. The company must have clear knowledge about market condition of origin countr y in scathe of macro environment (Political condition, Economic situation, social factors, technological aspects, environmental condition and legal structure of the country).