Research and prepare an advertising plan Asume you own an advertising Paper

And prepare an advertising intent Asume you own an advertising agency, write that you would share with the CEO of Shazam - Research Paper ExampleThe various platforms in the mobile phone operational systems have also been changing at a first pace and hence the companys need for an advertising strategy geared to keep up with this dynamism.The main accusing is to expand the lead market for about 200% within the first half of the period of advertising and even advance it come along in the long run. This is to be achieved at a very lean but objective budget estimate of about 2% of the total revenue derived from additional sales or profit.The plan further outlines an evaluation criterion for the proposed advertisement campaign to ensure that all set objectives and targets are met in accordance with the schedule and in line with the rapid changes being experienced in the industry.Shazam entertainment hold in is a privately owned company connecting over 250 million individuals to th eir preferred brand, TV shows and music (Shazam fun Ltd 2). This advertisement plan aims to l everage on this potential and exploit other avenues to ensure that the brand derives further gains in the competitive industry.The multimedia content industry is at the peak of competition today owe to vibrant watching and overlap population that nearly consist of the youth. This has been further enhanced by an ever growing number of social sites that people are able to communicate using tools like voice, text and video chats. In the process of these communications in the internet, the users end up commenting on various things and sharing information that sometimes can be in the form of referrals to some form of -multimedia content.Shazam has a aim in the worlds major cities laden with social media enthusiasts. It is positive to note that it has been positioned to take service of the opportunities that come with the ever growing mobile phone platforms that have come to be the single mo st effective and preferred communication and entertainment tool in the world today.The product was